Thank you so much @ginniech00 for featuring us in your ‘Made in Britain’ fashion labels to add to your wardrobe for @telegraphfashion. We are proud to be featured alongside such amazing brands x
The Well Worn
Emma Shaw’s first job was in a factory here in the UK; she was always set on finding a way to keep traditional skills and craftsmanship alive. Her label The Well Worn ticks all her passions. “I love being part of the [factory] environment, with all the hustle and bustle… I’m at the factory every week.”
Weekly visits to the factory? It’s like we have stepped back in time. Shaw’s designs are extremely fairly priced, made one by one (allowing for adaptations at the customer’s request), relatably modelled and shot (on friends and family) and are clearly ticking the ‘What women want’ box right now.