We’re thrilled to announce that The Well Worn—a proudly British sustainable fashion brand—has been featured in The Telegraph in a brilliant article by Hannah Rochell, highlighting the best in upcycled fashion.
The article celebrates independent labels creating ethical womenswear and reimagining waste as something beautiful. It’s an honour to be included and to share our vision of slow fashion with a wider audience.
What Is Upcycled Fashion—and Why It Matters
Upcycled fashion is at the heart of what we do at The Well Worn. Instead of producing new materials, we transform deadstock fabric—unused, high-quality textiles destined for landfill—into timeless, limited-edition garments.
By reworking these forgotten fabrics, we reduce environmental impact and create sustainable clothing that’s as conscious as it is beautiful. Each piece is reworn with love, made in the UK, and designed to last.
Reworked and Remade in the UK: Our Slow Fashion Approach
All of our collections are made in the UK in small, carefully considered batches. From our signature Charlie Bag in leopard print to the newly updated Felicity Dress in Deco Floral—now featuring a flowing three-tier skirt—we prioritise quality, craftsmanship, and minimal waste.
As a slow fashion brand, we design clothing that fits seamlessly into your wardrobe and your values. Think: effortless silhouettes, practical elegance, and a meaningful story behind every stitch.
Spotlight on The Well Worn in The Telegraph
The Well Worn’s inclusion in The Telegraph’s guide to upcycled fashion brands is a milestone moment for our small but growing label. Journalist Hannah Rochell has long championed sustainable style, and her article shines a much-needed light on the brands leading fashion’s shift toward a more circular, conscious future.
👉 Read the article: The Telegraph – Upcycled Fashion Buys
Discover Ethical Womenswear, Reimagined
If you’re seeking beautiful ethical womenswear, thoughtfully made and rooted in sustainability, explore our latest collection. From deadstock cotton dresses to reworked vintage-inspired accessories, every item from The Well Worn is a celebration of mindful style.
Shop online or visit us in person at our Winchester Pop-Up or the Percy Langley Pop-Up in Chiswick to experience the collection up close.
Why Choose The Well Worn?
British sustainable fashion brand
Upcycled fashion made from deadstock fabrics
Ethical womenswear, remade and reworked in the UK
Timeless designs, limited edition pieces
Made to be reworn with love
Join the Movement
Thank you for supporting The Well Worn. When you choose to shop upcycled fashion and sustainable clothing, you’re helping to create a future where style and ethics go hand in hand.
Together, we’re proving that fashion with purpose isn’t just possible—it’s beautiful.